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SM Aura Premier


Suiteblanco Manila Launch

When I got an invitation to Suiteblanco’s launch, I immediately said yes! Unfortunately, I wasn’t able to come to the event because something came up at home. As in, I was all prepped up and ready to go na! But still I’d like to thank Suiteblanco, Echo Channels/Eventscape Manila and Keigh for the invitation.

The event was hosted by Kim Jones

SUITEBLANCO Philippines is indeed the newest fashion destination for European fast fashion, specifically tailored for young, discerning urbanites. Last May 30, 2013, Manila’s most stylish trooped to the newest shopping mecca in the metro, SM Aura to witness an impressive fashion spectacle, SUITEBLANCO’s Grand Launch & Shopping Party.

Bloggers United! Ana Gonzales, Paul Chuapoco, Aisa Ipac, Ava Te-Zabat, Arnie Villanueva, Tracy Ayson, Sarah Tirona and Tin Iglesias

The Spanish brand took guests back to summer paradise as their eyes feasted on an abundance of tropical prints and dainty pieces mixed with sleek, tailored items. The overall vibe was smooth, relaxed, and chic, similar to that of a beach villa tucked away somewhere in the isles of Spain.

Suiteblanco’s muses paraded in their Suiteblanco best, each one interpreting a different look, just like the different facets of a Suiteblanco woman. The roster included seasoned models Ria BolivarJasmine MaierhoferKaren PamintuanPauline Prieto and fresh faces Julia Sniegowski and Justine Gabionza.

The Spanish Ambassador to the Philippines HE Jorge Manuel Domecq with the Suiteblanco Muses

Guests delighted in sumptuous tapas and sangria while listening to the chill, urban music provided by charming DJ Callum David. They also enjoyed tweeting and posting on Instagram as a live feed broadcasted their content via the hashtag #SUITEBLANCOManila.

Divine Lee and Anna Canlas

The Muses of Suiteblanco

The star-studded event was graced by the who’s who of the industry; celebrities, diplomats, top fashion editors from Preview and MEGA, established businessmen, and young, upcoming socialites. SuiteBlanco’s General Manager Taryn Yap made the opening remarks and presented SuiteBlanco’s Spring-Summer 2013 campaign called Spring Bloom collection. The afternoon ended with a bang as celebrity socialite Divine Lee was hailed as the winner of the Instagram promo.

Spanish Ambassador to the Philippines HE Jorge Manuel Domecq gave the closing remarks as Suiteblanco’s Marketing Manager Michelle Espe invited guests to the Shopping Party at the store. Among those who were spotted shopping were Brunei Ambassador to the Philippines Malai Halimah Yussof and daughter Ayumi.

Can’t wait to visit Suiteblanco and shop like crazy! I’ve been eye-ing a few pieces since it opened! Must get that neon studded bowling bag!

SUITEBLANCO is located at the Upper Ground Floor of the new SM Aura Premier at The Fort.

Press Release

Suiteblanco rocks Manila!

For the young, modern men and women with an uninhibited urban spirit comes a brand who understands what freedom is all about – the freedom to choose and decide what they want to include in their lives, and the freedom to express their style.

Anna Vyalitsyna for Suiteblanco!

I’m totally diggin’ the colors and prints of this collections!

This year, Filipinos will get to experience the brand, another franchise of the SM Group of Companies. The Philippines opens its doors in May 2013 to the newest fashion destination for European fast fashion: SUITEBLANCO Philippines, with the flagship store located in SM Aura Premier at the Fort.

SUITEBLANCO is a family business founded by Bernardo Blanco Solana which originated in Spain in 1960. Currently with over 270 stores in 23 countries, the brand continues to rapidly expand in the Middle East and several regions in Asia.

SUITEBLANCO speaks to the individuals who are undaunted by the latest trends and are bold in making decisions. It is for the individuals who are confident with their style and the choices that they make. With on-trend, aspirational, and affordable products, SUITEBLANCO gives the optimal shopping experience to consumers.

For the Spring Bloom collection, fun, bright pastels and sleek, tailored pieces dominate the scene. Light and laidback, cool and collected, just like famed Victoria’s Secret model Anne Vyalitsyna, who fronts SUITEBLANCO’s new campaign. The Russian beauty lends a youthful, energetic vibe to denim, knits, and lightweight casuals.

Are you excited? I know I am. I can’t wait for the opening. For sure, I’ll go ga-ga for the clothes.